Brand Guidelines Refresh
The N26 brand has evolved throughout the years, from an early disruptor to one of Europe’s leading digital banks. With a brand that is ever evolving, the guidelines have always had to keep up. Since the last revision in 2021, N26 established new local social channels, sharpened its brand strategy, introduced new marketing personas and launched a new tagline.
There are now more people with their hands (and eyes) on the brand than ever, from in-house designers, to freelancers, creative agencies and content creators. For brand recognition and consistency, the stakes have never been higher.
In collraborion with:
Lee Chapdaniel, Jade Bae, Shikma Sharon, Chris Poots, Kai Heuser, Pierre du Plessis, Robert Plagge, & Alicia Kowol
Simultaneously narrating and expressing N26’s sharpened brand strategy and tagline.
Instead of traditional passive running headers, we utilized them to be part of the content, seamlessly weaving in with the pages headlines.
At times the headers strongly embodied N26’s brand personality, evoking a sense of wit.
Designed to browse.
Our design approach was simply to show, not tell. We acknowledged that the extensive text in guidelines is rarely read and therefore aimed to use less words and more visuals to communicate, treating the document itself like an artifact of the brand’s personality.
Integrating the brand into tools for eveyone, not only creatives.
In collaboration with Rober Plagge (design), we built a series of deck templates available for everyone internally at N26 to use. This ensures our brand was easily available for everyone to use.