Brand Guidelines Refresh
Translating a new brand strategy into actionable brand identity guidelines, fit for 2023 and beyond. View Project
2022—Present | design systems
A Design System for Marketing E-mails
Estabishing a customer-centric way of composing, designing and reviewing emails at N26.
View Project
2022—Present
Brand Experience Touchpoints
An assortment of recent projects I’ve lead that bring the brand to life in-app.
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2022 Annual Team Offsite Photo credit: Kai Heuser
I’m a design lead with a systematic approach to building brand identities and experiences.
Currently at the N26 in-house Creative Studio, I collaborate with different teams to bring our brand to life by developing and maintaining our core brand libraries and templates.
Throughout my career, I worked with a handful of design studios and clients around the world. I hold a BFA in graphic design from California College of the Arts, and have completed extensive post-graduate research including d.MBA and The New Normal programme at Strelka Institute for Design, Media and Architecture.
Originally from Jordan, I’ve lived, studied, and worked across Beijing, California, Moscow, Dubai and Berlin. My cosmopolitan background encouraged me to understand how people in different environments derive meaning from visual languages. Creating cultural resonance is my favorite part, which I aspire to build through commercial collaborations and self-initiated projects such as micro.radio.